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GOING THROUGH A MERGER OR ACQUISITION?

We’ll help you Implement
your rebrand on time
and on budget

25+ Years of M&A Rebranding Experience

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Verizon (1)
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We Operationalize and Implement Your Rebrand

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We do everything below the line so you and your brand partners can focus on what you do best.

Creative Brand Agencies

Excel at the high level work about how you want your company to be perceived

  • New logo design
  • Company name and slogan changes
  • Launch events

BrandActive

We take care of the operational side — all the planning and implementation

  • Financial and asset audits
  • RFP creation and management
  • Technical specs
  • Process automation and optimization

They Ask, You Answer

Have answers ready for stakeholders before they ask.

Partner with us from the beginning, even before deal closure, and we’ll help you with scenario modeling, opportunity analysis and cost modeling. An entire strategic rebranding blueprint to impress the C-suite and board.

M&A Implementation Phases
(And How We Help)

Define New Structure
  • Conducting Stakeholder interviews*
  • Initial cost estimates
  • Asset, technical, financial audits
Implementation Planning
  • Detailed transition plans
  • RFP creation management
  • Procurement optimization
Implementation Execution
  • Managing asset implementation
  • Process automation
  • Vendor management
Reporting & Analysis
  • Asset maintenance
  • Brand operations help desk
  • Ongoing governance
*Not a complete list. Talk to us for a fuller picture of our capabilities.

Cut Rebranding Costs by 25-35%

  • Create a fact-based business case for the board, leadership, and financial teams.
  • Optimize the procurement process to stay on budget without sacrificing quality.

Free Up 25-50% Of Your Team’s Time

  • Catalog and assess opportunities to rationalize all branded touchpoints.
  • Minimize risk by developing an integrated plan with the right governance and support model.

Case Study: A Merger of Two Global Brands

Polycom and Plantronics—two companies with unique global footprints, customer bases, and highly branded products and packaging, along with thousands of employees—needed to create one new brand.
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Here’s what BrandActive did:

  • Conducted internal interviews to identify costs and timelines for rebranding products, legal filings/certifications, signage, branded environments, fleet, workwear, and more.
  • Ran RFP processes for new brand assets.
  • Worked with the internal team to create and execute rebrand transition plans.
  • Brought their rebrand live across 51 corporate sites under budget and on time.

“This so far exceeded my expectations, and we could not have done this on our own.”

FORMER EVP AND CMO, POLY

Other Brands We’ve Worked With

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We’re Here to Help

We’ve implemented 500+ corporate brands in over 150 countries on time and on budget. Book an intro call to see if we can help you.